Affiliate Marketing Success Secrets Revealed in 2024

Chapter 1: Introduction To Online Marketing

Online marketing is also known as online advertising, Internet marketing, digital
advertising. However you chose to call it, online marketing is any form of online promotional
techniques that are used to deliver a message to consumers in order to drive sales via electronic
commerce (or e-commerce).
Thanks to the new digital age, online marketing is able to reach more customers at a
faster rate. Companies are able to build up their reputation and status online through various
forms of online marketing.
Typically online marketing will see an advertiser put an ad on another company’s website
in order to drive traffic back to their site and see these clicks convertedto measurable sale leads.
The click to conversion rate is where the money is made in online marketing. However, now
there are many more techniques in online marketing that advertisers, or anyone with a website
really, can use to make a profit.
As more and more people around the world are using the Internet on a regular basis, the
potential to reach a larger audience with online marketing is huge. Advertisers are now able to
target their advertising to the audience they want, allowing them to have greater sales than they
ever could with traditional advertising mediums, like newspaper, radio, television and
magazines.
To succeed in this digital world, you need to be familiar with and master online
marketing techniques in order to capitalize on this new direction of digital advertising. As an
increasing number of people have a screen in front of their face, the potential for interactive,
targeted online advertising is huge.
The Interactive Advertising Bureau (IAB) reported that collectively in the first quarter of
2015, online advertisers in the United States ad revenue reached over $13 billion, a 16 percent
increase compare to the first quarter of 2014. These numbers are unprecedented in the
advertising industry and the trend is showing and even greater increase in online ad revenue.
Online marketing tools include digital advertisements, paid search (pay per click), email
mailing lists, affiliate marketing, search engine optimization (SEO) and content marketing.
While digital advertising was the number one way to monetize online advertising, it is now being
shown that email marketing and affiliate marketing are the best online marketing channels to get
a high return on investment (ROI) as people engage more through these channels.

Chapter 2: Monetizing Your Website

No matter what type of website you have, be it a personal blog, a news site or a company
website, it can be monetized through various channels. Not all monetization channels are ideal
for each type of website, so you have to see what works best for each individual website.
A great way to test what works and what does not work for your website is to do A/B
testing with a site like Optimizely or heat mapping with CrazyEgg. A/B testing means putting
content and ads on your website with various layouts to see which layout will best optimize your
monetization strategies through customer engagement rates. You can select how often each
different version of your site will be shown each time the page is re-loaded, then you will get a
report back indicating which version has the highest engagement rate.
With heat mapping, you will see a screenshot of your site with an overlay of red to blue
spots for where people are clicking, or engaging, the most or least. Sometimes this information
will be surprising and counter-intuitive to where you thought people were engaging.
Using the highest engagement rate to place monetization channels on your website is
very important. Whether it is ad placements, an email mailing list sign up form or affiliate
marketing links, you can get the best optimization with proper placement.
Advertising
The first thing most people think of when they go to monetize their website is to get
digital display advertisements on their site as soon as possible. Digital display ads work through
advertisements being uploaded to your site through using slot tokens and keywords to get
contextual ads displaying on your site. They are usually contextual because they will be targeted
at the user based on their demographics and search history, or the ads will show something
related to the site the user is looking at.
Digital ads work through pay-per-clicks (PPC) and click through rates (CTR).
Advertisers pay for each click on the ad that is placed on your website and the higher the CTR
(the number of clicks based on the number of views), then the better the ad is doing and the more
money you will make from the ad.
If you website is fairly new, under six months, then you should refrain from using Google
AdSense to monetize your website because they will penalize you and possibly block you out
from using AdSense. There are many terms and conditions to using AdSense and it can be
difficult to use and get the clicks you are hoping for.
Email Marketing
Email marketing is quickly becoming one of the leading ways to monetize your
website. Targeted email lists means you can send exactly what you want to the audience who

wants to see it. You know they want to see it because they have opted to sign up to receive
specific newsletter via email from your website. These email lists are very important for growing
your traffic and monetizing your website.
Growing your email subscribers shows a marketing or advertising company that your
website has reach and can be used to promote products to the subscribers that they will enjoy.
Readers who have signed up to be a part of your email marketing typically trust the sender and
their opinions enough to opt into the newsletter.
This means that you can easily promote different products and services to them through
paid sponsorship or affiliate marketing and they will feel more comfortable having you tell them
about that product or service rather than them seeing a pesky ad trying to get them to click.
There are several email marketing service providers that will help you build campaigns,
manage your email lists and track how your campaigns are doing by showing who has opened
them, what they have clicked on and how much they have engaged with the email. This kind of
information is very important to know how your website is doing and how the audience is
interacting with your products. You can then use this information to improve your monetization
channels.
Paid Sponsorship
Another way to monetize your website is through paid sponsorship, which means a
company will pay you to sponsor their product or service on your website. A sponsor will pay for
you to write an article featuring or reviewing their product or service, have a section on your
website dedicated to their product or service, or they will simply pay for an ad space. In all cases,
they are paying you to put their company’s message, product or services on your blog in hopes of
getting conversions.
Sometimes paid sponsorship does not come in the form of money, but rather they will
give you the product or service for free. For example, they may give you a free couple of nights
in their hotel so you write a review on your website. Paid sponsors will often look at how much
traffic you get to your site, your social media follows and your email subscribers to determine
how much they will pay you.
Offer Products: eBooks & Courses
Most websites and blogs have a niche that they cater to. Without a niche your website
probably won’t make it. Having a niche means you are an expert on the subject and people will
keep coming back to learn more from you. Offering courses and eBooks help build authority and
trust with your readers and help you with your branding.
Creating premium content for your readers through courses and eBooks shows
you have in depth knowledge of a subject and they can be a great source of income.
People will be highly likely to buy an eBook on a specified subject or take a course on a new

topic. People like to learn and scour the Internet in their spare time for new things to read. You
can generate a lot of income through selling your eBook on your own site, as well as have other
sites have a link to sell your eBook as well.
Affiliate Marketing
Different to paid sponsorship, affiliate marketing pays for clicks that are converted to
purchases on their products. Affiliate marketing can be the first form of monetization on your
website as there is no need to wait to start using it. You can put affiliate marketing on your
website from day one and wait for the money to start coming in, though it is recommended to
build up some content to be able to implement affiliate marketing.
Sometimes if your blog or website gets good traffic then affiliate marketing companies
will approach you and ask to be added to your website. In other cases, you can simply sign up
with different networks, such as JVZoo, ClickBank, Amazon and CJ Affiliate.
These networks have thousands of merchants with a large pool of products to pull from.
You will search for a product you would like to place on your website, get a link with your
unique ID and then place that link onto your website. This link will link back to the merchant’s
website so the customer can purchase the product. The unique ID and the browser’s cookies will
tell the merchant that the sale came from you and you will get the commission through the
affiliate marketing network where you got the link.

Chapter 3: Make Affiliate Marketing Your Number One Source Of
Income

Most bloggers make the majority of their money from affiliate marketing and the
commissions from it. Affiliate marketing works for bloggers because their readers come to their
blogs looking for trusted reviews and information about different products and services
available. With all the different information on the Internet, it can be hard to pick the product or
service you want to spend your hard earned money on.
Bloggers and affiliate marketing is the perfect match because they marry products that
bloggers love and want to share with their readers with selling products and making money. In
many cases, bloggers do not even need to do anything more than putting in a link into the text of
their articles. This link will track when someone clicks on the link and whether or not he or she
ends up buying the product.
The users do not even need to buy the product right away, the blogger will get the
commission if the user goes back and buys the product later because affiliate marketing uses
cookies that will store when and where the product was first clicked on.
What Exactly Is Affiliate Marketing?
Affiliate marketing is about building relationships between the advertisers, publishers and
consumers to generate sales. The advertiser typically has a product or service to sell but needs
help in selling it. The advertiser will look for help from a publisher to distribute their message
and connect with consumers and they are willing to pay the publisher to do this.
A publisher will be someone who delivers the advertisers message in the form of a link,
banner ad or in an email newsletter to the consumer. The consumer sees the message and will
take action by clicking on the link, ad or newsletter, taking them away from the publisher’s site
to the advertiser’s site. The final step is the when the action is completed by the consumer
purchasing the product, called a conversion.
How Does Affiliate Marketing Work?
The advertiser will give a publisher a unique ID for each of their websites in order to
track and process every click. Tracking the clicks for each product is how the publisher gets
commission from affiliate marketing. Not only does the publisher get a unique ID, but so does
each product or link the publisher uses. The combination of unique IDs for the publisher’s
website and the product allow the action of the consumers to be tracked.
If a consumer clicks on an affiliate marketing link, cookies will enable the affiliate
marketer to remember the date, time and location (website) of the click on the link.
Enabling cookies allows the site to know if the consumer returns at a later date to

purchase the product and thus completing the conversion. This is when the publisher will receive
commission from the sale.
The affiliate network is a company that oversees the relationships between the advertisers
and publishers, creating a network of other companies that use their platform.
Why Use Affiliate Marketing?
Affiliate marketing can be the easiest way to monetize your website. All you need to do
is sign up to be a part of an affiliate marketing website, create your account and unique ID,
search for products to link throughout your website, paste the links to your site and then wait as
the money comes in. The links can be in the form of text or images, or both, depending on what
you need for your site. While this is the easiest approach, there are some secrets that will be
discussed in the next chapter to make you a successful affiliate marketer.
Affiliate marketing is the best way for advertisers to engage with consumers and you the
publisher are their key ingredient. As a publisher, your readers trust your judgment, so when you
make a recommendation to them, they often listen and convert. You are very important to
advertisers and you can use this to your advantage when you need to monetize your website. And
just to be clear, you are the affiliate marketer. The advertisers and publishers are working
together so that they can both make money, without each other there is no money to be made.
Using your email mailing list is the perfect way to distribute affiliate marketing messages
to your readers. Often they will not even notice or care that you have linked them to a site in
order for them to purchase the product, in fact, often your reader will be pleased to have the link.
Unlike ads that often go unnoticed or have consumers feel like they are being targeted, affiliate
marketing links are helpful to the consumer.
Affiliate marketing is great for putting multiple links into one article or page. Each of the
affiliate marketing networks will have a plethora of products to search through that will be the
perfect target for your website’s niche. While adding multiple links to maximize your earning
potentials, sometimes it’s about quality over quantity. Don’t put in too many products without
thinking about if the links will be beneficial to your readers or not, they might find it annoying
having too many links in your articles and get turned off by your site.
Using affiliate marketing on your site is simple, easy to use and has a transparent model
for monetizing your site. You simply recommend products throughout your site and that’s it. It’s
really great because you don’t have to worry about creating a product and making sure it is
delivered to the customer; all you do is promote it on your site and let the advertisers take care of
the rest.